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I stopped marketing & had a cup of coffee!

We all love sharing everything about Staging -
but how do we get Realtors to Love Staging!
Some of us do this with marketing - but I hate marketing.
Any of you who know me understand that for me to use the word hate is a profanity - and I use it as a profanity here.

Let's change our language - let's get rid of marketing!
Let's collaborate with Realtors!
Collaboration is inspiring someone to view your way of thinking!
We have to inspire them!

Deborah Weisgall - she wrote a terrific article about collaboration - Searching for the Roots of Creativity.
This article discusses how architects collaborate with builders & writers collaborate with agents and editors -

The creative writer has to collaborate with their agent and editors to get their creativity out there -
hmmm this has a certain ring to it!

We have to collaborate with agents - share our vision!
Don't call it marketing - call it collaboration!
Collaboration is a negotiation - we have to negotiate the process of sharing our vision of Staging with the real estate agent and the happy result is a sold house!
And it is not hard - because a collaboration can be a pleasant cup of coffee together!

Help!

Because they need us!

     Margaret Innis & The Decorate To Sell Team
     Renew Your Home - Staging Redesign & Color!
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Posted by Margaret Innis, We Renew New England! Stage, Color, Redesign & Training! on 06/30/2008 08:38 AM

Comments (11)

marketing, staging, decorate to sell, realtors, books, deborah weisgall

Post is included in group: Stage It Forward...
Post is included in group: The Art Of Marketing You
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11 Comments on I stopped marketing & had a cup of coffee!

I like that word - Collaboration - I'll have to remember that one. Now, back to that cup of coffee...

06/30/2008 08:46 AM

by Hope Goss (Ventura Property Shoppe)

Margaret,I like your style! As a REALTOR in South Central Pennsylvania, I am looking for a home stager with whom "as you say" to collaborate. I am sold on this concept, but have not experience with it. Thanks for inspriting me to look a little harder.

06/30/2008 08:51 AM

by Roseann Annis (Prudential Homesale Services Group)

What a smart concept. I refer to it as being part of their marketing team. When you hire a particular Realtor that we have "collaborated with" you get their "marketing team" as a bonus. Each of the members of the team bring their expertise and preferred pricing partners with them to the table as well. It is a circle of abundance for the client without the client ever having to leave their home.

06/30/2008 01:21 PM

by Michelle Finnamore CSP & Live Green, Live Smart Certified Trainer (Advantage Staging - Preparing your property for sale.)

Hi Hope - Thank you for stopping by - love the java jive!

06/30/2008 08:37 PM

by Margaret Innis, We Renew New England! Stage, Color, Redesign & Training! (Decorate To Sell, LLC )

Roseann - Thank you for stopping by! I would look forward to sharing names of Stagers with you!
Since you are in PA - have you ever been to Falling Water? I heard it was closed for maintenance - it's on the wish list!

06/30/2008 08:43 PM

by Margaret Innis, We Renew New England! Stage, Color, Redesign & Training! (Decorate To Sell, LLC )

Michelle! Great language! Circle of abundance! This is a very convenient way for the homeowner to get the best of everything - Realtor, Stager, Marketer, et al! Thank you for stopping by!

06/30/2008 08:45 PM

by Margaret Innis, We Renew New England! Stage, Color, Redesign & Training! (Decorate To Sell, LLC )

WOW...maybe that's my problem...I'm marketing too hard...time for a cup a coffee, time to say I love the craft of staging and now I know to take time to stop and say THANKS to all who collabarate with me....

06/30/2008 09:10 PM

by Renee Pratta ~ Renewed Rooms ~ SC (Renewed Rooms)

Hi Margaret:

What a great way to approach the realtor/stager relationship.

I have been contacting managers of the local real estate offices, they are usually realtors, too and offering to do a presentation at their office meetings. Sometimes, I will just meet with the manager first and show her/him a part of my presentation.

For the most part, this approach has been successful and out of each presentation I have secured one staging job to start.

Joyce

06/30/2008 09:42 PM

by Joyce Zdenek (Hallmark Sotheby's International Realty & Joyce's Interiors )

Hi Joyce! It is all about little steps - or sips! Your ROI on contacting managers is terrific! All the best, Margaret

07/19/2008 07:23 AM

by Margaret Innis, We Renew New England! Stage, Color, Redesign & Training! (Decorate To Sell, LLC )

It's just too bad they don't feel the jolt of expresso when it comes to home staging.

07/20/2008 11:11 PM

by Cindy Bryant~Houston's Home Staging & Home Stagers By Redesign Etc.~RESA~ASHSR (Redesign Etc., Inc.-Texas)

Hi Margaret ~ What a great word to add and use more often in my vocabulary. Love it, gonna use it for my new Vignette Staging service I am now offering. Thank you Girlfriend!

Have a Colorful Day!

08/01/2008 11:24 PM

by Irene Woodworth ~ Motivational Speaker & Redesign~Staging~Color Expert~ Idaho (One Day Redesigns, Inc. & The Color And Redesign Institute)

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