Special offer

Buyer Representation ~ Finding the Right Home for the Right Price

By
Real Estate Agent with Westcott Group Real Estate Company

So far in this ongoing series - Long Island Homebuyers ~ Buyer Representation  - it has been discussed that there is a difference between being a client and a customer, that there are distinct disadvantages to dealing directly with listing agents, and that homebuyers that have their own representation have more homes to choose from than those that are unrepresented.  These are all very important aspects of buyer representation, but the most significant advantage of working with a buyer's agent has yet to be discussed. 

 

So, how can having buyer representation help you find the right home for the right price?  The answer is - by receiving professional guidance.  As a buyer client you are entitled to counsel from your buyer agent, whereas buyer customers cannot receive this level of service.  This is because agents working with buyer customers have a fiduciary responsibility to the sellers that they represent.

 

Many people have heard the term Comparative Market Analysis (also known as a CMA), but not usually in relation to homebuyers.  This tool is customarily provided to homeowners during a listing appointment to help determine the listing price of a home.  As a buyer client, you are entitled to have a full CMA done for you on any homes that you are interested in buying, which can be very helpful in determining an offer price.  Buyer customers, however, cannot legally be given a full CMA because they are not entitled to receive counsel from a seller's agent. 

 

Buyer customers may ask for comparable home sales, however, they will not receive the full market analysis - just the factual information.  Because seller's agents are obligated to obtain the highest possible price for the sellers that they represent, they must provide customers with the highest comparable home sales available.  As a buyer client, on the other hand, you have your own representation, and your agent must look out for your best interests, which means searching for the lowest comparable home sales to justify your offer price. 

 

The other advantage to being a buyer client is that your agent can help you to decide which homes come closest to meeting your wants and needs.  Although a home is a place to live, most homebuyers today are also interested in the potential resale value down the road.  A seller's agent, working with a customer, cannot discuss the advantages and disadvantages of each potential home, because it would force them to work against one (or more) of the people that they actually represent.

 

Let's say that you are a homebuyer that has looked at a number of homes, and you are trying to decide between three of them.  For the purpose of this example, let's say that each of the homes were similarly priced, and each was taxed at approximately the same rate.  At this point, buyer customers are basically on their own in determining which home to choose, whereas buyer clients can receive guidance from their agent to help in the decision-making process.

 

There are a number of factors that go into making a decision between homes beyond the CMA.  Since each situation is unique, it is not possible to give a list of home characteristics that are either positive or negative in this post.  However, a buyer's agent can provide this guidance on case-by-case basis. 

 

 

SUMMARY:

If you are a homebuyer that is interested in receiving a detailed comparative market analysis to help determine offer prices on homes, you should consider having your own representation.  If you are a homebuyer that is looking for assistance in deciding which homes best fit your needs, you should also consider having your own representation.  

 

The decision to buy a home is one of the most important decisions that most people make in their lifetime.  It makes sense to take advantage of all available resources to help make the right decision...doesn't it?

 

 

The comparative market analysis is a practical tool to guide purchase offers, as is the counsel of a buyer's agent.  In the next part of this series, you'll learn how information gathered for buyer clients can be a very powerful tool to help purchase a home for the lowest possible price.

About The Author

Adam Waldman is a Long Island Residential Real Estate Professional that can assist you with the purchase and/or sale of real estate on Long Island, from bank owned homes to new construction to waterfront property, and everything in between. Adam is a Relocation Specialist that has created a network of real estate professionals throughout the country in an effort to assist relocating Long Islanders in their transition to new areas. These professionals are experts in the field of relocation and can serve many purposes beyond a simple home search. In addition to being a Relocation Specialist, Adam also holds the designations of Certified Buyer Representative (CBR), Senior Residential Specialist (SRES) and e-PRO.

Please visit www.TheLIReloGuy.com for your relocation needs and www.AdamWaldman.com for your local needs.

Adam Waldman - RE/MAX Best - 631-357-2036 - adam@AdamWaldman.com

Comments (41)

Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Well, of course.  Unfortunately, our real estate brokerages, listing services and MLSs are structured to send the buyers to the listing agents.  Also, the listing agents are hired by sellers to bring a buyer either through a co-op, direct advertising, sign calls, open house, etc. 

Our system is not structured for the consumer.  It's structured for the listing brokerages.  I respect and appreciate what the listing brokers and agents do to bring properties to market so I can help my buyers find a home. 

However, we still have a broken system.  As long as seller's agents can work with customers or through dual agency, the consumer will not realize the full benefit of buyer representation.

I have always believed that we should have two licenses, one for seller's agents and one for buyers agents.  That is the only way the buyer will be fully represented. 

I should live so long.

Jun 05, 2008 07:12 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

TRACY:  Thanks for your comment and your compliment.

DONNA:  It is actually fairly common in New York, but not on Long Island.  If you go upstate, buyers use buyer agents regularly.  Hopefully, we can get Long Islanders to start thinking the way that upstate New Yorkers think.  Thanks for commenting, Donna.  I'll talk to you during the week.

MATT:  Thanks for the compliment on the series.  The reason that the post jumped up is because it got featured.  I'm not sure if it has always been this way, but I've noticed this recently.  Hope this clears things up a bit.

 

Jun 05, 2008 07:54 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

ANONYMOUS (in So Cal):  When you made your comment, you probably hadn't logged in yet.  I'm glad that you've found this helpful.  Hopefully, you can use this information to guide your potential clients.  I realize that you're new at this, so I wanted to let you know that you should put your own information into your blog, and refrain from reposting material that is already out there, on Active Rain or otherwise.  However, please feel free to forward a link to this post to anyone that you'd like.  Thank you for your comment, and welcome to Active Rain.

Jun 05, 2008 07:58 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

JOE:  Thanks for your comment.  The real estate market is holding up fairly well on Long Island, although the activity level seems to have slowed down a bit in recent weeks.  How's things in your area?

TEAM CARROLL:  Thank you for the compliment, and for your enthusiasm about buyer brokerage.  I agree that it is the best way for homebuyers to purchase a home.

LENN:  Hopefully, this series, and the work that I plan on doing to coincide with the series, will start to alert buyers about their options.  The best way to fix the system is for agents to embrace buyer brokerage, instead of resisting it.  It's a smarter way to operate for liability reasons as well.  Thanks for your input, Lenn.

Jun 05, 2008 08:04 AM
Susan Hilton
CENTURY 21 Beal, Inc. - College Station, TX
Texas Aggie Real Estate, College Station Bryan Texas Real Estate

ALL buyers should have representation!

Jun 05, 2008 11:34 AM
Kevin O'Shea
Coldwell Banker - White Plains, NY
White Plains, NY Real Estate

Hi Adam,

Great explanation of how a good buyer broker works.

All the best!

 

 

Jun 05, 2008 11:56 AM
Chris McNamara
Keller Williams Western Realty - Bellingham, WA

Adam,

As a team leader of a group of Buyer's Agents in Washington, I've stated these benefits over and over to agents to use with clients, but I'm printing this out and using it as a sales tool with our team. 

I would happily take every cent of my Local Dues and put it towards a commercial campaign that explains this concept to everyone in the country.

The sports agent/Jerry McGuire analogy works with most clients, but then you're that guy who uses movies to explain life.  Trying to leave that one behind, really.

Thanks for what you're doing, your clarity and ability to be concise are appreciated. Ii can only hope you're not a Yankees fan.

Jun 05, 2008 12:26 PM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

You are so right.  It is better to have a buyers agent than the listing agent when buying a home 

Jun 05, 2008 01:45 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Adam -- BRAVO!  You did a great job.  And one of the most important things is that the buyer has someone to advocate for they buyer! 

Jun 05, 2008 03:26 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Well written Adam! Buyers need someone in their corner to look out for them.

Jun 05, 2008 04:14 PM
Jesse Clifton
Jesse Clifton & Associates - Fairbanks, AK

Well, if any Long Island buyers are reading this, you just made it abundantly clear why they need the services of a buyers rep.  A good many buyers think all agents do is open doors, when there's so much more that goes into protecting and promoting their best interests.  Excellent post buddy.

Jun 05, 2008 06:47 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Adam, before we write any offers for our buyers we always comp the neighborhood. Then offer based on the lowest two sales. (as a starting point)

When I am listing a home, I point those same properties out to my sellers so they know that we will see offers come in lower than the 2 lowest sales as a starting point.

Good post !

Jun 06, 2008 12:35 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Some buyers agents...especially newly licensed ones...make the mistake of deciding that to truly represent their client they have to "fight" the seller at every turn,...price, closing date, inclusions, inspection....we had that happen about a year ago. I spoke with the Rookie agent at some length after our seller would not even look at the offer. The object, using objective statistics like a CMA is still to have the deal go together...and very often that means a compromise on BOTH sides.

Jun 06, 2008 01:14 AM
Kelly Sibilsky
Licensed Through Referral Connection, LTD. - Lake Zurich, IL

I always, always do a CMA for my buyers and counsel them on all aspects of buying. I want them to get the best house for them. After all, I want them as my clients for life, and eventually I will be selling that very same house! :)

Great buyer education here!

Jun 06, 2008 02:24 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

SUSAN:  In a perfect world, they would.

KEVIN:  Thanks for the compliment.

CHRIS:  I'm glad that you found this helpful enough to show to your team members.  There is still more to come in this series of posts.  I really appreciate the compliment and the feedback.  Don't worry, I'm a Dodgers fan.

RUSS:  Hopefully, this message will reach the buyers on Long Island, and they will realize that they have options to have their interests protected.  Thank you for commenting, Russ.

Jun 06, 2008 08:14 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

JOAN:  Thanks for your enthusiasm.  I am also very passionate about helping buyers to understand their options.

WAYNE:  Agreed.  I'm doing my part to look out for the Long Island homebuyers that I work with.  Hopefully, others will join me.

JESSE:  Thank you for the support.  I know that buyers have a lot of information to process when starting their home search.  My goal is to educate them before we even start opening doors, so that they know exactly what they are doing.  Thanks for commenting, Jesse.

 

Jun 06, 2008 08:17 AM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

MISSY:  I like your approach.  It's a great way to prepare both buyers and sellers.  Thank you for sharing that helpful tip.

SALLY & DAVID:  I guess that there is a possiblity that some buyer agents will get overzealous.  I've seen it happen a lot with attorneys around here.  Since we don't write our own contracts, we do have some limitations in the process.  My goal is to get buyer clients the best possible price and conditions, but both must be reasonable.  No one's interests are served by doing things that will bog down negotiations.

KELLY:  Thanks for the compliment, and for sharing your approach.  You're right about creating clients for life, and also very smart to realize that you may very well be the listing agent for the home in the future.  Thanks again for commenting, Kelly.

Jun 06, 2008 08:21 AM
Anonymous
Lucy Doroshenko Slobidsky
I like your post very much. I normally tried to provide the buyer with the CMA prior to mqking an offer.  Buyer's agent  can be extremely helpful to the buyers by making them aware of all the options ( CMA, inspections,etc) they have when writing a purchase agreement.
Jun 06, 2008 09:33 AM
#39
Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest

Great post and information. Thanks so much for sharing. This just provides another script for getting the buyers rep agreement signed.

Jun 06, 2008 03:56 PM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Adam, great post for educating buyers.  This should be a "must read" for first time home buyers.  I bet Sellers could use some of this information too.

Jun 07, 2008 11:43 AM