Internet, the mammoth information source is used all over the world for business and domestic needs. Millions and millions of people use popular search engines like Google, Yahoo, MSN, etc. to get their work done quickly. Every organization these days has got its own website and it is the web owners' pride if their website is displayed in the first page of top search engines. What is the secret behind this? How to showcase your website in the first few pages of search engines? Here comes the term website ranking. Google offers ranking to your website in numeric form that is from 1 to 10. Website ranking plays an important role and it is the key factor that decides whether your site got displayed in the first page or somewhere else in the middle unnoticed. Quality links, keywords, worthwhile content, etc. are some of the vital parameters one should bear in mind.

Quality links from other authorized websites have an immense impact on your page rank. Google not only counts the number of links but also its quality and relevance to your site. Therefore, be particular in deciding which website you want to link with. Proper choice of links helps readers to get connected to other websites with similar topics.

Keywords play a crucial role in deciding the rank of your website. Therefore, it is wise to concentrate on selection of keywords. Explore all possible keywords that a web surfer use and this will definitely help to make your website familiar. Couch all possible search phrases that a visitor can use relevant to your website.

Google never fails to scrutinize the content of a website. As far as content is concerned, some of the significant attributes that a search engine or a reader expects from a website are:

• Originality of the content
•  Readability of the content
• Systemic presentation and flow of the content
•  Grammatical strength of the content

Uniqueness of your content is more important because it gives an eminent place to your site among readers. The content should be unique, genuine and original. There should not be any pitfall on grammar, punctuation and sequence of content. Focusing on mentality of different category of readers helps the web owner to structure a centralized content that suits them.

A site map that guides readers to all pages of the website, regular updation of content, constant research to find out newer keywords, etc. are some other factors that would help to improvise the ranking of them website.