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Negative Keywords for Real Estate PPC

That's negatory good buddy If you are using Pay per Click (PPC) advertising, you should be using negative keywords in your campaigns and/or Ad Groups. Negative keywords are words and phrases that, when used in a search, you don't want your ads to show up for.

When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query.

These words will not only benefit you by saving money on wasted clicks, they will also improve the click through rate (CTR) of your keywords/ads, and a higher CTR can decrease the cost of your ads.

You may not want to include all of these words as negatives, depending upon your goals, but most of them will apply to your real estate business.

about
ale
alone
and garden
animal
apartment
apartments
article
articles
association
associations
blog
blogs
blues
book
books
builders
bulletin
bulletins
case studies
case study
chart
chop
class
classes
cleaning
club
clubs
college
colleges
conference
conferences
construction
contractor
council
councils
course
courses
data
decor
decorating
define
definition
derby
design
diagram
disney
dog
doll
education
example
examples
expo
FAQ
for rent
forum
forums
foundations

full
fumigation
furnishings
furniture
glass
goods
grind
guide
guides
haunted
health care
history
ice
image
images
improvement
info
information
inspection
institute
institutes
insurance
interiors
journal
journals
learn about
license
loan
loans
logo
logos
magazine
magazines
makeover
map
maps
meaning of
metrics
moisture
mold
mortgage
movies
music
news
newsletter
newsletters
newspaper
newspapers
nursing
outback
party
photo
photos
picture
pictures
plans
plants
play

program
programs
remedies
remodeling
rent
rentals
repair
report
reports
research
resource
resources
review
reviews
road
sample
samples
school
schooling
schools
security
seminar
seminars
server
shopping network
speaker
statistics
stats
steak
sublease
success stories
success story
test
theater
theories
theory
training
tree
tutorial
tutorials
tv
universities
university
values
videos
waffle
warranty
what are
what is
white
white paper
white papers
wiki
wikipedia
workshop
workshops

Posted by Kay Frenzer ~ Real Estate SEO on 02/26/2008 12:14 PM

Comments (11)

keywords, negative keywords, ppc, pay per click, adwords, ads

Post is included in group: Blogging & SEO
Post is included in group: Real Estate SEO
Post is included in group: Search Engine Optimization: An Hour a Day
Post is included in group: Content, Copywriting & Related SEO Strategies
Post is included in group: ActiveSEO

11 Comments on Negative Keywords for Real Estate PPC

Thanks. I just added them to my adwords. That was easy.

02/26/2008 12:51 PM

by Alan Barker (Cornerstone Real Estate Professionals)

WOW! This is a VERY comprehensive list! Thanks!

02/26/2008 02:10 PM

by Eleanor Thorne, Cary Mortgage Loans (Meridian Residential)

Great Negative Keyword information. Thank you. I am not a violator.

02/26/2008 04:40 PM

by Michael Fowler Broker/Owner Fowler Realty (Fowler Realty)

Hi Kay..I have not used PPC yet.... (do you reccommend?)

02/26/2008 06:28 PM

by Konnie McKee Northern Virginia Real Estate (Konnie McKee )

We haven't signed up for PPC yet, but will probably have to eventually. Thanks for the heads up about negative words and the extensive list.

02/26/2008 07:50 PM

by Bonnie Westbrook Grand Rapids MI Real Estate Marketing (Five Star Real Estate Ada MI)

WOW what a great list, thank yoy Kay. This will save me a lots of money.

02/26/2008 09:27 PM

by Sonja Babic/Prudential Clear Water Realty

excellent, EXCELLENT tips!

I learned early on that I was PAYING for clicks that certainly would never buy or sell house with me. People looking for loan calculators, school info, etc. So I just cut way back on my PPC advertising.

These tips will help me to get back in the game without hemorrhaging money. THANK YOU!

03/23/2008 12:24 PM

by Tony Fantis, Realtor , ABR, Associate Broker - Salt Lake City (RE/MAX Associates - Fantis Group)

Nice list of negative keywords. Correctly using negative keywords is critical to the success of a keyword campaign and most overlook it.

I would be careful about including "review" and "reviews" as negative keywords in case people are searching for reviews of homes and "chart" may inadvertently cause ads not to show up for those looking for charts on real estate.

Great list and thanks for posting on pay per click (one of my favorite subjects).

06/11/2008 01:54 AM

by Joseph Bridges (Global Trust Team of Keller Williams)

Hi Kay- I am not sure I agree with your analysis. Negative keywords are a valid part of any successful PPC campaign. The key is to not to over use them. Google Adwords Help Center explains it best.

Best wishes!

06/11/2008 05:22 AM

by IMNJ - Internet Marketing Specialist (Internet Marketing NJ)

Do negative keywords only impact PPC? I noticed them looking at adword help on Google. They really do not impact natural search engine keywords?

Richard

06/11/2008 10:35 AM

by Richard Smith - Mortgage & Home Loans - TN GA AL (American Acceptance Mortgage, Inc)

Joseph - good point about review and reviews. I'm posting another article on PPC keyword selection on SEO Diva in a few minutes.

IMNJ - there are two different types of uses for negative keywords. You may want to read my new Diva article.

Richard - the reason there's concern with them in PPC is because they cost money every time an ad shows up for one and it's clicked on. They can be used for natural search to your advantage.

06/17/2008 12:22 PM

by Kay Frenzer ~ Real Estate SEO (Search Engine Optimization)

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