Are you fishing with the right bait? Active Rain is a great platform that the search engine spiders like to come and check out to see if there is any good content they can feast upon.
In order for you to get calls from sellers who want to list their properties with you and buyers who want to buy a property with you as their agent you must go fishing but just as the fish won't bite if you do not use the right bait so the consumers will not bite if they can not find you or you do not provide them with the right bait.
You can write great content and that is very important but if you are not using the right long tail keywords that matches your content your blog will not get found by the consumers who are searching.
Using general keywords is good and has a place but you are going to get much better and faster results with longtail keywords.
With highly competitive keywords you may get lots of leads but is it leads you are looking for or are you looking for that seller or buyer that is looking for you? While general keywords can generate lots of leads, the quality of those leads are poor to say the least. That is why I do not like adwords campaigns for real estate. You see, the time you spend sifting through leads to see if they are good or bad is time that can be better spent working with buyers and sellers who are ready to buy or sell today.
You get fewer calls from longtail keywords but those calls are high quality and within a month or so from making a buying decision whereas someone who calls you based on a general keyword is anywhere from 6 months to 1 year down the road from making a buying decision and many times they also are not set on the location of where they want to live.
On my blog I get a lot of questions from AR members as to what is a long tail keyword.
A general keyword would be, 'Florida Real Estate'. Now how competitive do you think that is? There are 15,900,000 pages with that key word listed in Google.There are 26,949 searched per month for 'Florida Real Estate'. Even if I ever come up for that term when you think about it what are my chances that the person putting in that search term would be moving to or selling a house in Wellington Florida?
Even if I use the term Wellington Florida Real Estate; that is still too general. Not only that you have websites where someone is paying to be on top of that term. I don't want to compete for that term. A person looking for Wellington Florida Real Estate is still too far out in the buying and selling decision.
For the best results where I do not have to sort through tire kickers and people who are a long way out in the decision process I like to find keywords that have less than 6,000 searches per month on Google.
I want the call just like I received last week from a lady looking to buy a home in Buena Vida Wellington Florida. 'Buena Vida Wellington Florida' is a long tail keyword. When I answered the phone she said, " I want to talk to the lady who is the expert on Buena Vida homes." I have written a total of 1 post for Buena Vida Wellington Florida.
Those long tail keywords just procured me a buyer who is ready to buy at the end of January.
Our main long tail keyword is Wellington Florida Luxury Homes. This is what you see when you put that search in Google:
Notice that our Active Rain blog is on the first page 2 times, Localism is on one time and our website also gets a spot. These are the kind of results you want to be getting. Hoobley has great SEO and I need to start posting listings on Hoobley. It is just time consuming and not automated. Move.com has the first spot and it will be tough to ever beat them out. I am not that interested in doing so because I have found that most people do not go to the first 2 sites on page one if they are really serious searchers and are ready to make a buying or selling decision. When I am really searching for something I skip over the first two sites that come up because the meat of the stuff I am looking for is usually at #3 to #10.
Now let's do a comparison for a Localism post that I did with the longtail keywords,' Cats Gymnastics' and ' Cats Gymnastics Wellington'. If you notice that when we do a search for just 'Cats Gymnastics' we come up with sites that are above my post that have nothing to do with what we want to find which is a Gymnastics school in Wellington called CATS gymnastics.
But when we add the word 'Wellington' to the search my post comes up much higher on Google and I get 2 spots for my Active Rain blog post about Cats Gymnastics.
This is why you want to write posts using the longtail keywords. So write about your neighborhoods, the local schools and events in your area. Since most of the online searching is done by women think like a mother when you write your posts. What would a mother want to know about before moving to your area? For sellers, think what do sellers want to know about before they list their home with you and I can promise you it will not be about how great thou art! Write for their favorite radio frequency, WIIFM.
I will write another post about how to use your keywords so that the spiders will want to eat your words! So let's start fishing and find out what longtail keywords you will be writing your posts about. And Stay Tuned. If you don't want to miss these SEO posts consider subscribing to my blog. Thank you!
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Contact Nestor and Katerina Gasset, CIPS, Realtors®, International Properties and Investments, Inc. Licensed Realtors® in Florida at 561-753-0135 to list your property for sale or to purchase a property in Wellington, Royal Palm Beach, Loxahatchee, Lake Worth, Hypoluxo Island, Lantana, West Palm Beach and the rest of Palm Beach County Florida. We are accepting referrals.
Copyright © 2008 By Katerina Gasset, All Rights Reserved. *Longtail Keywords For Blogging, Fishing With The Right Bait On Your Active Rain Blog. * Contact Katerina Gasset for Customized Business and Personal Coaching.
Visit our profile to find out more about our services. Call us today at 561.753.0135 or Toll Free 800.444.3316. Contact us by email if you prefer by clicking on email me on the right side of this page under our profile.
To view all the Wellington Florida Luxury Homes For Sale Click here and then click on Multiple Listing Search where the globe is on the right side of the screen that opens up. We know Palm Beach County and will help you get your home Sold if you need to Sell your home and help you buy your Wellington Home or Land ; call us today.
P.S. If you are listing your home as a short sale make sure you hire an agent who knows how to do short sales and has the experience to get the job done. We are doing successful short sale packages. Call us at 561-753-0135 to find out more.
Nestor & Katerina Gasset Realtors® Wellington Florida Luxury Homes 
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Nestor & Katrina - Wonderfully put together post!!! I'm bookmarking this one so I can digest it in full at a later time. Thank you and kudos!