Today's post was contributed by Joseph Bridges

Have you ever tried to change how your domain name is displayed in your ads? Hopefully you have tested out different methods and different display types with your domain name in your Google Pay Per Click ads. A better question might be why even try? The main reason you try different ads is to appeal to different people and see which one tests better giving you the best results. I thought today we would go over different ways to use your domain name in your Google Adwords Ads. Remember you 35 characters for display.

5 Different Ways to Display Your Domain Name

  1. www.LovelySantaMonicaCondos.com - Try capitalizing the different words in your domain name and see what effect that has. This happens to be our favorite.
  2. http://www.lovelysantamonicacondos.com/ - all lower case may appeal to some as well so it is good to try it in different ways.
  3. LovelySantaMonicaCondos.com - remove the www. It is not required for Google to have it and if someone typed in your address without the www most web browsers resolve this automatically.
  4. LovelySantaMonicaCondos.com/BuyNow - use a word or phrase after the slash. You don't have to have the directory on your website but it will attract the potential visitors attention.
  5. www.lovelySantaMonicacondos.com - capitalizing just the city that you work in is also a great way to attract the users attention.

I always recommend testing two different displays of the same domain name or URL when you are running ads. If you have a greater CTR(Click Through Rate) when you have a different display format of your domain name then you have a winner on your hands! Good luck and enjoy success online.

 
Posted by James and Joseph Bridges on 01/14/2008 02:56 PM   Comments (11)   ,  

11 Comments on 5 Different Ways to Use Your Domain Name in Google Ads

interesting tips - I have just begun experimenting with mine as well.

01/14/2008 02:58 PM by Courtney Cooper, Seattle Realtor/Broker- Seattle Real Estate, Seattle WA (Cooper Jacobs Real Estate Services - Seattle Real Estate )

Great information I am aways trying to get higher in the search engines.

01/14/2008 03:01 PM by Jeff Thompson (Thompsons Home Inspections)

Great Tip.

01/14/2008 03:15 PM by Samuel Marcus Licensed Associate Broker (C21 Laffey Associates)

Great tips.  I am going to see how I can use this tip.  Thanks for posting.

01/14/2008 10:35 PM by Vangie Williams - Real Estate with Personality (Signature Executive Realtors - Serving Maryland and Virginia)

Which combinations have you found get the most CTR?

01/14/2008 11:08 PM by Sherry Spengel | Wheaton IL (Prudential Spengel Realty)

Sherry,

The best combinations have been when we have www.LovelyLongBeachHomes.comwhere we have capitalized the first letter of each word. We have had good success as well with and without the WWW.

 

Joey

01/15/2008 11:17 AM by Joseph Bridges (Global Trust Team of Keller Williams)

I thought people capitalized the first letter of each word to make it easier to read and understand.  I didn't know there was a science to it.   Nontheless, I am willing to try it out.

01/16/2008 08:30 AM by Latonia Parks (Keller Williams Realty)

Never thought about this. I wil give it a try.Sharon Harris

01/16/2008 02:29 PM by Sharon Harris (AllQuest Real Estate)

Great information James.  Thanks for sharing.

01/29/2008 12:49 PM by Richard Ives (RE/MAX AT HOME)

Some great ideas, James.  I wouldn't have thought of mixing it up like that!!

01/29/2008 01:53 PM by Jacki & Jerry Shafer, The Shafer Real Estate Team (The Shafer Real Estate Team, Keller Williams Louisville East)

Thanks James.  Useful information.  Already changed my Google ad

01/29/2008 02:21 PM by Huntsville Real Estate Alabama Walter Jones (Walter Jones Homes RE/MAX)

Leave a response…

Name:
Notify me of new comments:
Comment:
What does the graphic say?
 
Real Estate Agent: James and Joseph Bridges (Keller Williams Realty - Global Trust Team)
James and Joseph Bridges
Long Beach, CA
More about me…
Keller Williams Realty - Global Trust Team

Office Phone: (562) 989-7111
Email Me
Learn real estate internet marketing from former web developers and now practicing real estate brokers who get 75% of their business from their websites. Learn the tips to generate 100's of leads each and every month.

Free Real Estate SEO Book


Links

Tags (Tag Cloud)

Archives

RSS 2.0 Feed for this blog
ATOM 1.0 Feed for this blog

Find CA real estate agents and Long Beach real estate here on ActiveRain.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2007 ActiveRain Corp. All Rights Reserved