Home : Blogs : Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington : Seattle Real Estate Blog

REALTORS vs. the media hype: The truth is out there!

seattle real estate The national and local Seattle media have really had a huge hand in how well houses are selling in my opinion. Creating a sense of uncertainty at every opportunity when this is when buyers should be out there scooping up some deals with the pick of the inventory is terrible! What's worse is seeing how some of the local real estate agents buy into the hype. Being realistic is important, but how can you possibly sell a house if you have no enthusiasm?

Luckily NAR is stepping in and beginning January 14th, launching a national media campaign; The 2008 Public Awareness Campaign to put the truth out there because every market is different and only your REALTOR (not the media) is qualified to tell you about your market! (Don't even get me started on the R**F*N "scientist" method!!!)

NAR's 2008 Public Awareness Campaign will air from January through November on major networks and television events with at least 10,000 showings on both TV and radio. Your local REALTOR association might also have marketing materials for you to go along with the campaign. I am going to support this campaign as much as possible to try to balance the information that consumers are getting so that they might want to make their own decisions rather than rely on fear created by the media.

If you think you might be interested in relocating to Seattle Suburb real estate, make sure and have a FULL SERVICE experienced Realtor help you find the community that is best for you!

Posted by Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington on 01/08/2008 09:37 AM

Comments (11)

seattle bubble, seattle wa real estate, seattle real estate, courtney cooper, seattle suburbs

11 Comments on REALTORS vs. the media hype: The truth is out there!

Courtney -

I agree with what you say abou the media scaring potential buyers with their gloom and doom forecasts. In the DC area, there are absolutely fantastic deals to be had, but many first-time buyers are afraid because of the stories of foreclosures, the economy and the declining real estate market. Most of the stats in these national media articles are not from our area. Those that are should be used as good learning tools.

It's sad that the media is really falling short on educating these buyers about what they can do to be safe. Homeownership, for those who buy within their means is one ofthe best investment options for the long term homeowner.

Dana

01/08/2008 09:45 AM

by Dana Hollish Hill, GRI (Buyer's Edge Company, Inc.)

Courtney, I think it's a great thing NAR is doing and we pay them well to do it! It's a tough road trying to go through the mountain of negativity which is out there. Hopefully with interest rates as low as they are, people will start to sit up and take notice.

-Colleen

01/08/2008 09:49 AM

by Maple Valley WA Broker/Owner Colleen Fischesser 425-432-5400 (RE/MAX Select Real Estate)

Hi Dana - Yes I completely agree!

01/08/2008 09:58 AM

by Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington (Seattle Real Estate: Cooper Jacobs Real Estate Services)

Colleen - we do pay them and I am glad they are stepping in!

01/08/2008 09:59 AM

by Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington (Seattle Real Estate: Cooper Jacobs Real Estate Services)

Nice to see my money is going towards a campaign that will help us out. The media is definitely not helping by exaggerating the conditions. Although I must admit I do not completely trust the info that NAR puts out either.

01/08/2008 10:04 AM

by Karl Burger - Pensacola Real Estate News (ERA Beach Ball Realty)

This is definitely a step in the right direction for NAR to help dispel all the media doom and gloom of late. I just hope they don't get too overly enthusiastic, like they have in their recent market forecasts. If the current cycle is similar to past cycles, then we still have at least 2 years before we start to see any sizeable upturn. But I could be happily surprised...

01/08/2008 01:18 PM

by Rich Jacobson ~ ActiveRain Community Builder (ActiveRain Corporation)

Courtney - This year's campaign looks exciting and I am confident will generate interest. The fact that they will address the negative media is certainly a step in the right direction!

01/08/2008 05:34 PM

by Leesa L. Finley, REALTOR® Wake Forest NC Homes (Circa Properties)

HI Rich - I am seeing signs now that buyers are gaining confidence! I am excited for this year and hoping there are enough qualified firt timers to be able to benefit:)

01/09/2008 08:47 AM

by Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington (Seattle Real Estate: Cooper Jacobs Real Estate Services)

Hi Karl - take a look at the preview on their site - it looks like pretty good stuff.

Hi Leesa - thank you for checking it out! You wrote a wonderful piece on this, too!

01/09/2008 08:48 AM

by Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington (Seattle Real Estate: Cooper Jacobs Real Estate Services)

Wonderful post Courtney ! My New Year resolution was to tune out the media and negativity ! Thanks for the reminder that NAR has our backs !

01/09/2008 09:24 AM

by Crossville TN Real Estate, Melissa Grant REALTOR®, Homes and Land For Sale (Choice Real Estate, on The Cumberland Plateau )

Hi Melissa! Glad to see you around again - 2008 will be a good year:)

01/09/2008 09:45 AM

by Seattle Realtor Courtney Cooper Seattle Real Estate, Seattle Washington (Seattle Real Estate: Cooper Jacobs Real Estate Services)

Leave a response…

Name:

Notify me of new comments:

Comment:

What does the graphic say?