Thats a very good point Kay and makes perfect sense.  Thanks for the insight.

Kay- Can't I be both??? =) At this point I am looking for buyers and sellers who are ready to do business. Informational sites are great but there are many very established sites for my area already in place. I do link to them on my site so hopefully if someone is early on in the process they will appreciate my efforts. Great post.

It should always be information. If you can't provide information, you won't get the sales. Visitors always want to know what's it in it for them, and that should be content.

Terry - thanks! 

Scott and Elizabeth - there should always be plenty of information on your site. The point is the keywords you target for the search engines  i.e. your title, headers, etc.

You need to give just enough info without giving it all away.  You must create a reason for the internet customer to call your phone or email you or fill out a form that you can contact them with more info.  With out people interacting with you, what is the use of having a website?

Jeffrey - very good point.

I agree with Elizabeth the site should be very informative. Our sites are geared towards primarily drawing in out-of-town/state buyer leads ( we use other avernues to draw sellers locally), but we also provide a lot of community information, anything to be remembered.