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Based on my experience in real estate over the past several years I've found one of the biggest assets that an experienced Realtor can bring to the table as a buyers agent is top notch negotiation skills.  It's also one of theHome Sweet Home most challenging aspects of real estate too. 

The week before Thanksgiving I wrote an offer for a property where they had 5 showings the 1st week on the market and 3 offers.  How did that happen?  Doesn't the seller know its the holidays? 

That said, my clients fell in love with a home and just HAD to have it.  You know how the story goes. I told them that negotiating the terms of the sale can be a real roller coaster ride.  And, oh boy, this transaction wasn't any different.  Needless to say we went back and forth on the terms of the agreement with both sides compromising, giving, taking, until we finally reached an agreement. 

What does it truly take to get from Offer to Contract?  These are some pointers that I've stuck with that seem to hold true from transaction to transaction.   

 

Think Win-Win1. Start with a fair price and a fair offer. The first 30 days of the listing is absolutely critical in the selling process.  If my clients want to sell their home I tell them to it appropriately.  If they overprice their home it will turn off potential buyers. On the other hand, I avoid submitting "low ball" offers that will alienate the sellers.  Generally, when this happens, the negotiations generally go south from there. Asking and offering prices should be based on the sales prices of comparable homes in the same neighborhood if possible.

2. Respect the other side's priorities. Knowing what's most important to the person on the other side of the negotiating table helps my clients avoid pushing too hard on hot or sensitive issues. For example, in this situation my clients didn't have a lot of cash for closing so they were willing to pay close to the asking price given the competitive offers.  I always call the listing agent to find out what Hot Buttons the sellers have so that the transaction will hopefully go more smoothly. 

3. Be prepared to compromise. "Win-win"doesn't mean both the buyer and the seller will get everything they want. Negotiations are exactly that - both sides have to generally give a little to come to terms.  For example, my clients had the home inspection done on this house and there was a real laundry list of repairs.  I explained to my clients that the "BiG" items were what we needed to focus on - water under the home, wood rot, and we found out that even though the home was being treated for termites it had termite tunnels(Termite Treatment). 

4.  Meet in the middle. I consider meeting half way to be a "win-win" for everyone.  By splitting the closing costs,Stuck in the Middle completing the major repairs, being flexible on the closing date, and completing the structural issues this sale will make it to closing. 

5. Leave well enough alone.  If there is a major sticking point that's not material to the overall contract, I get the overall contract finalized and then resolve the other difficulties in an amendment. This technique allows both sides to recognize and solidify basic areas of agreement, then move ahead toward a fair compromise on other terms and conditions. Summarizing the points of agreement in writing is another way to handle the situation.

6. Trust Your Realtor. I've been around long enough I've seen what works and what doesn't work in the real estate business.   I wouldn't be in this business if I weren't able to consistently bring buyers and sellers to the closing table.

Photo courtesy of Flickr

 

9 Comments on Fonville Morisey Buyers Agent >> "Sealing the Deal" one house at a time

Good points you just never truly know people and their thoughts until an offer is made.

11/28/2007 05:51 PM by John Walters (Specialized Real Estate)


Amen Tracy!  The  main component that you so smoothly handled...RESPECT.....good job and congratulations!

Dick Beals

11/28/2007 06:17 PM by Wilmington Real Estate 4U


Yes, homes priced right are selling but it's never over until it is over. Good suggestions. I like the last one best. Trust your Realtor.

11/28/2007 06:26 PM by Missy Caulk Ann Arbor Realtor Ann Arbor Real Estate (Keller Williams Ann Arbor)


Missy -I have to end with the best!

Dick & Sandy - Respect is critical

John - Real estate is emotional.  You think everything is fine and suddenly -bam.  Things change,  It amazes me - it's not like corporate america that's for sure.

11/28/2007 06:33 PM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


Tracy:  I haven't thought about asking the listing agent about the seller's hot buttons.  That's a good idea and one I will surely use from now on.  Another great post. 

11/28/2007 07:50 PM by Donna Yates, Georgia Realtor North Georgia Blue Ridge Real Estate (Mountain Investments of North Georgia)


I agree with splitting, and I just was in the middel of doing the split when the other party said forget it on nego and they walked to see other property. With the buyers market sometimes you will see they will go find another place. It is hard to say you want to split and they walk with only a couple grand difference. And I mean 2 grand.

11/29/2007 07:53 AM by Susan Trombley Re/Max Broker Raleigh NC & Surrounding Areas (Re/Max Hometown)


Tracy, I say "where there is a will there is a way." If the clients really want a home keep plugging. Number 5 is crucial! Don't pile on, work out the big stuff first!

And always be cordial and respectful of the oher side!

Ginger

11/29/2007 04:49 PM by Wilmington NC Real Estate Ginger & Roger Sala Keller Williams (Keller Williams Wilmington North Carolina)


Tracy...Thanks for the reminder on these important points.  Reviewing ways to do the best job possible is always beneficial. 

Very good post.

Cheers, Kathleen

11/29/2007 10:46 PM by Kathleen "Kate" Elim, LAKE ANNA, VA Real Estate (RE/MAX Lake & Country)


Tracy, another terrific post!  I, too, am in the middle (maybe even the end) of my annual Thanksgiving transactions.  If I'd had your post last week, I'd have shared it with my buyers.  I may still if we don't wrap it up today!

11/30/2007 08:55 AM by Patricia Kennedy (Evers & Company)


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Real Estate Agent: Tracy  Santrock-Cary NC Real Estate Blog (Fonville Morisey)
Tracy Santrock-Cary NC Real Estate Blog
Cary, NC
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Fonville Morisey

Office Phone: (919) 656-5310
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Welcome to my Triangle Area Real Estate Blog. This blog provides Triangle Area real estate information and resources to guide homeowners and buyers through the process of selling and buying a house, townhome or even investment property. If you are interested in Triangle Real Estate, please e-mail me here for a personal response! Thanks and let's get blogging! VideoAd by Mixpo


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