1.  You need a database so you can stop digging through your purse or briefcase and mumbling,"I know it's in here somewhere!"

A database will keep your clients' and contacts' information (as well as your schedules and to-do lists) organized in one system that you can access anywhere you can get to the internet.  It is virtually impossible for a database to become disorganized, and you can NEVER lose the information you enter!

2.  You need a database so that your cousin living in a grad-school apartment and your hot, high-end buyer don't end up with the same generic marketing materials.

The marketing materials you send your clients and contacts should be as unique as they are!  A database will let you organize your contacts into groups, so you can easily customize a marketing plan that will grab the attention of each recipient!

3.  You need a database so you can spend more time networking and generating leads, and less time (and money!) licking stamps.

A database is THE tool you need to begin an E-marketing campaign.  E-marketing is a fast, free, and easy way to market your clients and contacts, and a database will let you set up an E-marketing system that virtually runs itself.  Just set it up, and don't think about it again!