I returned this week from a conference for About.com in New York. It appears that Google has changed its SEO. Now it has resources that read a page for its content, which means although keywords are important, the page is read for its intent. If you're worried about whether to use "homes" versus "houses", for example, don't be. If the content is explicit, Google will pick it up. That's great news for those of who want to write the story.
12 Comments on Google's New SEO Rules
Elizabeth,
Interesting. Just when I think I'n beginning to figure some of this out, it changes. What fun!
This woudl be great, so I wouldn't need to worry if I was using TX or Texas. I know most states use the abbreviation but with Texas being such a small word, (not a small state) I have went back and forth on that. I do better in the Google ratings with Texas than TX.
Good post, content has actually been king for awhile..I have a PR0 website that ranks in the top 5 for all of it's keywords and actually generate leads...
Content, content, content...Oh, one more thing it needs to be original content, copying others content doesn't work...
I need Google to start reading more of my resources. I don't know what some people are doing to get on the first page of Google,Yahoo,Ask,Alta Vista and the other search engines. I guess I have to blog more and write more post. I like www.about.com . I get some good information from that site especially on Real Estate. Great post.
The metatitle and title (including sub-headings and whatnot) are still important. But it's refreshing to know that the articles or blogs we write are actually being scanned for meaning. I've noticed it in my own rankings. For example, I wrote a piece about dual agency versus single agency recently. But if I enter "dual agents" into Google, it shares the same rank.
They do change but content has always been king, the search engine algorithms have just been improved to check out the content better than they have in the past...
Hello Everybody: Most of the time, I don't worry too much about SEO. Once I set up my meta info, I don't go back and change it, but I do include keywords in link boxes and sub-titles, especially the H3. As to whether PR is dead, Brian, I understand that recent changes have affected the PR but it's still likely relevant, it just doesn't seem to carry significant weight as it has in the past. My homebuying site fluctuates between 5 and 6, and I have no idea why, and even if I knew why, I doubt it would make me change the way I do things.
However, About.com searches are now powered by Google, and I understand that About.com works closely with Google. It's a real struggle to maintain ranking for keywords, so I am relieved to see that the user experience and the relevance of the page mean more than crosslinking or keyword repetition, especially considering all the link farms populating the web.
Elizabeth,
Interesting. Just when I think I'n beginning to figure some of this out, it changes. What fun!