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Optimize Your Content for Higher Rankings

Now that you have the warm, friendly content you wrote for your home page, let's fix it up. (If you haven’t done so, you may want to read my previous post, Real Estate SEO - Tough But Not Impossible.)

Divide your copy into paragraphs of no more than 2 or 3 sentences. Now write a header for each paragraph, using keywords, and make it bold. For example:

Homes for Sale in NeverNeverLand

If you’re looking for real estate in NeverNeverLand, Peter Pan Realty has current MLS listings of beautiful tree top homes, cozy cave dwellings, and cute grass shacks for first-time home buyers. Our Realtors want to help you find the home of your dreams.

Most people skim web pages, and they will only read your headers. If it’s something they’re interested in, then they may slow down and read the paragraph itself. Because the header is in bold type, the search engines will give it more weight, so it’s important to have keywords in it.

Internal Links

It’s important to have internal links on your home page. Find keyword phrases and link them to interior pages on your site, per my example above. Use the full URL, for example http://www.peterpanrealty.com/grass-shacks. You don’t want to overdo the links, however. My suggestion is no more than 2 or 3 per paragraph, not in every paragraph, and no more than 20 links total on the page, depending upon how much content you have. You need to use judgment, so your page doesn’t look like a mass of links. Don’t get rid of the underlines – you want people to know the links are there.

Footer Text Links

Place a footer at the bottom of the page, with links to the other pages on your site. This footer should be on every page of your site.

Next: Under the Hood – Meta Tags

Posted by Kay Frenzer ~ Real Estate SEO on 10/04/2007 09:02 PM

Comments (8)

content, headers, seo

Post is included in group: Google Analytics

8 Comments on Optimize Your Content for Higher Rankings

I agree.... Your headers are key.

10/04/2007 09:34 PM

by Christina Williams / Tennessee real estate (FIRST REALTY COMPANY)

Content, content, content! Links, headers and footers are important, but keep in mind that without good, related content, they are useless.

Feel free to email me if anyone has any specific SEO questions.

10/16/2007 06:42 AM

by Martin Abeshaus (ZIPVO)

Thank you for the easy to understand tips. I feel like I have gaps in my knowledge and your posts are helping to fill a few of them in.

10/19/2007 12:42 AM

by Carolyn Gjerde-Tu - Davis Ca Real Estate (Lyon Real Estate)

Christina - properly worded headers can help your site a great deal. Google gives them a lot of weight.

Martin - agreed, content is vital. However, the rest of it is what helps a site rise above the rest.

Carolyn - I'm glad my tips are helping you.

10/25/2007 09:09 AM

by Kay Frenzer ~ Real Estate SEO (SEO Diva Search Engine Optimization)

Great points - we all need to spend more time working on our sites. You are right about users skimming the content, you only have a few seconds to catch their attention!

10/30/2007 05:05 PM

by Austin Texas Real Estate - Cantera Real Estate, Inc.

Jim - That's right...there's a great web design book called "Don't Make Me Think" and that's the mindset of most site visitors.

10/30/2007 06:26 PM

by Kay Frenzer ~ Real Estate SEO (SEO Diva Search Engine Optimization)

thanks Kay I have taken your advice..and fixed my page.

11/04/2007 08:50 PM

by Konnie MAC Northern Virginia Real Estate (Konnie McKee )

Konnie - take a look at my most recent blog, How to See What Google Sees. You'll want to fix a few more things. :-)

11/05/2007 04:22 PM

by Kay Frenzer ~ Real Estate SEO (SEO Diva Search Engine Optimization)