The key is variety when it comes to marketing
Current mood: apathetic
Category: Goals, Plans, Hopes

 Everyone knows that if something works,you stick with it.
 Some people are stuck in a rut of using the same methods expecting different results.
If it is a change that is needed, perhaps looking at different ways to get your message out may help.

Voice Broadcast
This basically can pay for itself.By creating a customized message, you can upload into software that will systematically call your scrubbed DNC list of prospects for you, allowing them to press "1", to directly connect to you.
This eliminates the cold calling and weeds out all the naysayers,
allowing you to filter the warm leads.

A lot of calls will come from people seeing you on thier caller ID, saving you money on connection fees.

Targeted Lists
This can be broken down by income,age,zip code, area code,etc.
By isolating your audience into a niche response, you focus just on what you need to and follow up with a clean auto response program to drive them right to your offer.

Co-eg Leads
A lot of people think this is a waste of time, but if you really look at this it could be a diamond in the ruff.
By buying a large list of fresh or even 30 day old leads, specifically coming from a preferred market, you can send out a series of 5-6 emails,(auto-responder program) creating new prospects, from an old list.
As long as these consumers requested information, there is no danger of spamming.
SEO
Search Engine Optimization can get tricky. The big dogs like Yahoo and Google think they are the only game in town, heres a little secret.
Go online and search for every other search engine, the less popular ones, like Search123, Miva, etc. You can actually bid on the same keywords for 5-10 cents, then paying Google $3-5 ea. 

But by putting them inside a Google ad, you replicate the method of getting the same high quality traffic, at a fraction of the cost.
You can also let someone else monitor this for you and give you detailed reports of click-thrus.

Whatever you choose to do, make sure that it is cost effective, consistent with your vision and has the ability to upgrade.
rick@oconcomarketing.com