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Is Your Website Sticky?

A website is no longer an extended business card in today's economy. Simply having an "Internet presence" will not cut it in a challenged market unless your phone rings off the hook from referrals.

This article was written for the rest of you.

The most common question I hear from Realtors and Brokers is "I get alot of visitors to my site, but they don't turn into clients. They just leave without showing any interest, what can I do to convert visitors into clients" Now, that's the $64,000 question. And, some firms will charge that much. But, it's actually very simple and logical. And it starts like this:

Website Conversion 101- TELL PEOPLE WHERE TO CLICK. CLICK HERE to bla bla bla, and if you are looking in anytown, us "click on this link" You MUST direct people to do what you're wanting them to.

Add hyperlinks to text within a paragraph. The easier you make the click for the user, the more they'll click. Bottom line. If you're wanting to generate leads, which is the only reason to have a site, then, you'll need to direct people to leave their contact info so you can initiate a relationship.

There's many, many, many more examples of how to make your website sticky. I'll save for future posts.

If you're site's not sticky, it's not making you dickey

Topics to cover in future posts:

Online Lead Generation

Pay Per Click (PPC)

Internet Leads

Search Engine Optimization (SEO)

Real Estate Leads

Mortgage Leads

Search Engine Marketing on Google and Yahoo!

Posted by HomeValueStore.com www.HomeValueStore.com on 09/08/2007 05:22 PM

Comments (6)

website, website conversion, website traffic, online leads, real estate leads, generate leads, pay per click, seo

6 Comments on Is Your Website Sticky?

Excellent post. I have this problem. You probably wouldn't call it a lot, but I have about 10-15 visitors to my site a day. I've only had 3 people contact me from it in the 3 or 4 months I've had it. I'm going to take your advice and see if I can't make it sticky

09/08/2007 05:31 PM

by Shaun Ramos (M.A. Allen Realty Group)

Chris, what do you do? i have 3 sites and work on two of them. One is much sticker than the other? Can you tell me why? www.ericbouler.com and www.neworleanscondos.net

09/08/2007 05:32 PM

by Eric Bouler (Prudential Gardner)

I know it is controversal, but I have better success on my site that people have to register to see the houses. Of course, I show them what they will see, Google maps, Google Satelite Images, and multiple pictures. Those are the leads I convert. On the sites where people don't register, nothing.

09/08/2007 05:48 PM

by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor)

Does the latter convert more?

09/08/2007 05:48 PM

by HomeValueStore.com www.HomeValueStore.com (HomeValueStore.com)

It's hard to evaluate web site advice without being able to view the vendor's web site, if that is your goal. The only site I see looks like it would try to compete with HouseValues.com and sell leads to us.

Advisors need to show their authority by at least letting us know who they are and what they are doing here.

We get all kind of web site advice from folks we can check out.

09/08/2007 05:56 PM

by Lenn Harley Homefinders.com MD & VA Real Estate

I place links to real estate listings right at the top. I get a lot of response

Teresa Johnson

www.AtlantaHomeStore.com

09/08/2007 06:08 PM

by The Teresa Johnson and Associates- The Johnson Team! (Solid Source Realty)