User10372_1_t John Pedicino
Search MLS Listings by city:
Members: 120,713 - 2,955 Online Now  Login
 

I know you have seen the stories on the need to be more "creative" when trying to attract buyers in this increasingly tight selling market. Obviously there are many ways to be creative and even more definitions of the term "creative".

A TV news segment featured a homeowner who had tried in vane to sell his home. He had a Mercedes on which the lease was expiring and he had chosen a new one. His realtor kiddingly suggested he renew the lease on the current model as well and offer it as an incentive to a buyer rather than further reduce the price of the home.

Another buyer was really tugging with a decision to buy or not to buy a canal front home. He was finally nudged forward when the seller offered to throw in the 28 foot sailboat moored to the dock. He had done all due dilligence on the home itself but accepted the boat at face value. The problem was that the boats bottom was in terrible condition in effect leaving the boat less than worthless as it was going to costs a couple of thousand dollars to haul out and dispose of. It floated well enough so he decided to keep it as an ornanment and also allow out of town guest to use it as an interesting guest quarters.

I personally feel that being creative is trying things like going all out to try new marketing ideas to find a great match of home and buyer or offering more attractive ways of financing the purchase.

I sell real property very comfortably but I do not like the idea of selling a home with a car with a blown engine because I know what the buyer will remember most and it will not be the great deal he got on the home. Innovative and inventive yes, "creative", depends on the definition.

 

2 Comments on Creative selling? Buyers (agents) beware.

katie Couric had this same topic on news tonite- 1. with a mercedes and 2. with the sailbot conveying w/ the home..

the bottom line is they arent selling. Creative selling has been going on for quite some time but you are right that it can backfire if the freebie ends up being a the boobie prize.

Dad always said- nothing is free in life. he's right.

11/01/2006 06:54 PM by Michele Connors, Broker in Charge (Coldwell Banker First Realty Morehead City)


Creative selling and creative buying is very much related.  Putting together a transaction on an unconvenitional basis.

Creative financing is the ability to put together a transaction that will satisfy both buyer and seller.

Some possible terms of agreement are;

  • Owner take back financing
  • Delayed settlement
  • Downpayment financing
  • Contract of sale with seller right of extended possession
  • Seller refinance with buyer assumption of loan

Charles Parrish

03/25/2007 08:36 AM by Charles Parrish (Auction Brokers & Investors United)


Leave a response…

Name:
Notify me of new comments:
Comment:
What does the graphic say?
 
Real Estate Brokerage: 5 Star Properties Group (John Pedicino, Security Realty)
John Pedicino
Cape Coral, FL
More about me…
5 Star Properties Group (John Pedicino, Security Realty)

Cell Phone: (239) 494-2918
Email Me


Links

Archives

RSS 2.0 Feed for this blog
ATOM 1.0 Feed for this blog

Find FL real estate agents and Cape Coral real estate here on ActiveRain.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2007 ActiveRain Corp. All Rights Reserved