As real estate agents and other professionals working on real estate internet marketing have been coming online, a major focus has been on keywords and concentrating on those most popular keywords that people are typing. What about the keywords and phrases that don't show up in many of the word research tools?

The theory of "Long Tail" search is the following. It states that "the sum of the searches on all the low volume terms = the sum of the traffic on all the high volume terms.". What does this mean?
  • The lead keywords of the search curve are the most competitive (i.e. real estate, or real estate marketing"
  • Keywords at the tail of the search curve are less competitive

If the keywords at the end of the tail are less competitive then it gives you an opportunity to take advantage of those keywords! In fact, in a post by Eric Enge at Search Engine Watch on May 21st, they stated: "At Google's Universal Search announcement, Udi Manber put up a slide that stated that 20% to 25% of the search queries Google sees every day are search queries it has never seen before." WOW. That means you don't have to compete on the largest terms if you don't want to, because you can take advantage of the less competitive unique queries!

If you want to do more research on the Long Tail, SEOmoz has some wonderful posts to read more. One of the posts, written by Hamlet Batista, Uncovering the Invisble Tail, is really helpful to learning more.  I hope you enjoy learning more about this topic as much as I do.

 

10 Comments on Find the Long Tail Search to Get more Visitors

Nice topic James. I recently heard about these long tail keywords. I got a free ebook for Google Adwords made easy. It explains exactly what this is all about, how to research these keyword phrases, and how to figure out the competition for them. Even if you aren't going to do an adwords campaign, it's a great learning tool to discover keywords you can use for your pages.

I don't like to leave links on other people's posts, so if anyone is interested, drop me a line and I'll email you the ebook.

08/17/2007 08:06 AM by Tom Jeffers Affordable Realty of Ohio LLC (Affordable Realty of Ohio LLC)

Tom, thanks for the comment.  If you could put the link up in a comment I think it would be great to share with everyone :)

08/17/2007 10:37 AM by James and Joseph Bridges (Keller Williams Realty - Global Trust Team)

Thanks James for the post. I went to a blogging seminar where the creator of RainCityGuide.com (Dustin Luther) was speaking, and he mentioned that most of his traffic was from keywords that were not very competitive. I can't remember how many hits his website received a day, but at the time I remember thinking it was some outrages amount.

08/17/2007 04:02 PM by Alex Bautista ~ Olympia WA Realtor (Keller Williams Realty Olympia)

Ok James, I'll put a link for the ebook. http://www.aroollc.com/awmadeeasy.pdf It is a 3Mb file, so it may take some time to download, but it's well worth it. Hopefully everyone will find it as educational as I did. It is free and distributable, so I put it up on my server because I have unlimited bandwidth.

08/17/2007 09:20 PM by Tom Jeffers Affordable Realty of Ohio LLC (Affordable Realty of Ohio LLC)

Thanks for sharing Tom!

08/18/2007 04:13 PM by James and Joseph Bridges (Keller Williams Realty - Global Trust Team)

Thanks, Tom, most people, especially Realtors, have what I call pack mentality: they all covet and bid for the same searches: but city state real estate, although searched the most, may not be your target market, especially if you are a Realtor; 2.5 million active realtors search it almost every day!

08/28/2007 04:56 AM by Israel Rothman (SocialMediaSystems.com)

Nice, easy to understand explanation of the long tail, with some great resources for learning more. It's really not a difficult concept, but many agents don't know enough about search engines and web traffic to ask about it in the first place. Thanks for bringing this clearly into the light.

08/31/2007 01:27 AM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)

thanks for the links... still trying to get my arms around this concept and think I am making some headway... going to read the links you posted now...

thanks,

Mark Ryan

09/10/2007 11:37 PM by Mark Ryan, Broker, CRS, ABR (Mark Ryan Group / Re/Max Victory)

Tom nice post , yes longtails are a great way to drive traffic to your site especially for newer sites that don't have the pagerank or inbound links to compete for the more broad search terms.

09/11/2007 03:40 PM by Dan Nappi (Keller Williams Realty)

Great points, as I blog more and more I learn more about what I can do to leverage my word.

Take care!

RJH

01/20/2008 07:23 AM by Empire Realty

Leave a response…

Name:
Notify me of new comments:
Comment:
What does the graphic say?
 
Real Estate Agent: James and Joseph Bridges (Keller Williams Realty - Global Trust Team)
James and Joseph Bridges
Long Beach, CA
More about me…
Keller Williams Realty - Global Trust Team

Office Phone: (562) 989-7111
Email Me
Learn real estate internet marketing from former web developers and now practicing real estate brokers who get 75% of their business from their websites. Learn the tips to generate 100's of leads each and every month.

Free Real Estate SEO Book


Links

Tags (Tag Cloud)

Archives

RSS 2.0 Feed for this blog
ATOM 1.0 Feed for this blog

Find CA real estate agents and Long Beach real estate here on ActiveRain.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2007 ActiveRain Corp. All Rights Reserved