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Blog entries tagged with "ppc":
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Marketers typically break search marketing into three major pieces:
Search engine optimization or pay per click? This is a decision that is pored over thoughtfully, questionably and often. Pay per click, or PPC, certainly would appear to be the winner in the simplicity department if a company has the financial backing for such an endeavor. Large corporations have taken over … (0 comments)
My business partner, Danny Thornton and I have been doing some work on our website in an effort to draw more traffic. The motivation for this was a post by Frank Schulte-Ladbeck entitled Considering a PPC campaign, Displaying Ads on Your Site, and Text Link Ads. If you have not had … (16 comments)
I would appreciate your referral of consultants who are good at setting up pay per click campaigns for real estate agents, particularly on Point2 Agent sites. I'm looking only for PPC, not SEO or design or anything else. Thanks.
Realtor Marketing
Internet Marketing Provider eSourceAgent.com selected as Preferred Vendor to Properties Online, LLC (RealEstateSites.com)
(Gold River, Calif.) eSourceAgent.com, eSource Marketing’s Realtor Advertising Division announced a vendor partnership with Properties Online to provide online advertising services to real estate agents nationwide that use their product RealEstateSites.com.
At some point on my SEO for Real Estate Blog I'm sure I'll talk about PPC strategies however I wanted to contrast SEO vs PPC. PPC means Pay-per-click. All the main search engines provide some sort of Pay-per-click system. These result in text based content showing up on the search engines … (3 comments)
If you're running a PPC campaign you know how expensive top keywords can get.
Hi again fellow Active Rainers.
As ayou are all aware I haven't posted for ages.
I've been rather busy building on my on-line marketing skills. And I've gotta say that since I lasted posted on Active Rain I've come a heck of a long way.
My Search Engine Optimisation (SEO) skills … (3 comments)
A high, "natural" or organic site ranking is imperative to your site's success. There is another option, however, to increase site traffic: paid per click ads. Let's look at how these forms of advertisement differ from one-another.
I must be in a writing mood this week. Actually, I just feel like sharing some of my systems and marketing concepts that I have developed over the past several years. Part of success is giving back right? 
Anyone have any good thoughts on how to spend money on internet advertising? We are spending money on print and it is not working. Trying to get my broker to change to spending money on the internet is difficult because you can't really see it like you can print advertising. Would a … (11 comments)
There are tons of success stories you'll hear about businesses making it good on the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold the number of contradictory stories . More than a few have unsuccessfully launched a business that is internet based. In the end, … (8 comments)
In my last post, I promised to follow up with a simple plan for launching an SEO effort on your site. As a quick refresher, these three components are the basis of any SEO plan. If you are looking for a place to start, your best bet is to follow this … (33 comments)
Pay-per-click or PPC advertising is one of the most popular advertising methods in the internet. Ever since the dawn of the internet era, the business industry has been making use of internet advertising to replace the more expensive conventional advertising methods like TV commercials and newspaper ads.With online advertising such as … (10 comments)
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads … (6 comments)
An associate of mine contacted me a few weeks ago asking me to handle a PPC campaign for her and I refused. I don't do PPC! PPC is a temporary (and expensive) fix to having your site found in the search engines - and more often than not, your ROI is … (4 comments)
I was talking on the phone today with a real estate agent here in the Northwest about his online marketing efforts. 
Include keywords in your ad text or title. Users will be able to recognize your ad is relevant to their search.Adopt a clear style. Short, non-repetitive sentences work best.Double-check spelling and grammar. You don't want to look uneducated. 
Agents, I know many of you have your own websites that you promote. It might have happened to you already too; you get that call from an unknown number that is trying to sell you an Search Engine Optimization(SEO) package. Claiming they can get you onto the first page of Google … (2 comments)
I just attended the SMX West show. It was my first SEO-search engine optimization show and SEM-search engine marketing show. I thought it was GREAT. Everyone did a wonderful job-the speakers, the organizers, the attendees. I had a lot of fun and learned a lot from all the speakers. I came … (0 comments)
Everybody knows the importance of the Internet these days. Many of you use Google adwords as a way to promote your business on the Internet. Internet users usually go to a search engine that would ease search and would bring the most relevant result. 60% of all queries (search terms) are … (3 comments)
Our pay-per-click advertising campaign is the main source of traffic to our lead generating VOW solution. We've been doing it for a year now and up until last quarter things were doing really well. We have a very attractive site which is very user friendly and competitively I would confidently say … (2 comments)
After working with clients for the past few years, I have noticed there is still confusion about Google AdSense versus Google AdWords. Surprisingly, quite a few people think they are one in the same, or they are not sure what they are at all. Some who believe they know which is which, … (17 comments)
I have to say that the past few months have been extremely busy but I am ready to finally put together a PPC campaign to help drive traffic to my site. I've started doing research on different options out there and it appears that Google by far is the most favorable … (2 comments)
Recently, we joined a pay-per-click website that has the premise of "looking smart". We loaded up one campaign, with the intention of marketing a website that was dedicated to a very specific niche market in Calgary. 
We'd never suggest that PPC isn't a great strategy [it is] and we readily admit we're biased about blogging as a search engine marketing strategy, but here are some ideas / some food for thought on the subject. Please read on here.
Keyword tools like Wordtracker are great but they are not always up to date and they only use a small percentage of the search data that is available. If you only use tools like Wordtracker, Overture's tool, or other keyword tools you could be missing out on a lot of really … (4 comments)
Top-Gun Training for Entrepreneurs: Eben Pagan of GetAltitude [Audio Re-Play]Did You Miss This? 
SEO = Search Engine Optimization
I recently spoke with an agent in the San Diego area and came to a couple of conclusion on education. I believe one of the biggest challenges that an agent faces is the lack of education by their prospects. One thing the Internet has done for real estate is educate … (2 comments)
What has happened to PPC in www.Google.com or for that matter www.yahoo.com ? That's the question and I think I might know part of the answer. A few months ago my traffic started dropping off in my key phrases ie virginia beach real estate, virginia beach homes for sale, virginia beach va … (9 comments)
Now may be the time to start your Internet "Pay-Per-Click" (PPC) marketing campaign. It appears that Google and Yahoo are now feeling the national slump in the real estate market. I suspect that many advertisers have totally withdrawn from this form of advertising.
With my Austin real estate web sites I generate quit a bit of leads and inquiries regarding buying and selling homes in the Austin, Texas area. A couple months ago I signed up with HomeGain.com on their BuyerLink program. One of my agent said he worked at a company that got … (8 comments)
Have you been formally introduced to the world of web site analytics? Even with a FREE tool like Google Analytics, you can glean tremendous insight into who visits your web site. Just a few metrics that Google Analytics provides include:
So you see your competitors "naturally" ahead of you in the Yahoo and Google searches. What can you do to make your name, page or site Google/ Yahoo friendly? 
As you are continuing to practice your SEO skills through development of content and use of tools like WordTracker to find the most often searched words, sometimes we lose track of which words are the ones generating traffic and which ones are actually leading to conversions. 
Just a couple of weeks ago, I saw a post on Homegain. How it works, what they charge, success rate. Quite a discussion followed. SEO above Homegain, PPC costs too much, what people tried, you can see how this would polarize people. Yesterday, I talked to my website coach Tommy Zoss. … (13 comments)
David SaundersCharlotte, NC
How many agents have woken up to the power of paid search marketing? With the percentage of real estate transactions that begin online I think agents in the business of listing and selling real estate who are not up to speed with this are living in the dark ages. If done correctly … (4 comments)
Banner ads are in the SEM (Search Engine Marketing) world generally a waste of money... At least if you are on a budget. If you have several thousand to spend per month for branding then go for it. Banners would be great for getting your name out there and letting people … (3 comments)
How can I create a Google-friendly site? If you are like me, then you are using Google Primarily for your web search queries. According to a recent Nielsen Rating, almost 1/2 of us use Google as our search engine!!! So when we think SEO, we need to be addressing the majority … (4 comments)
So how do you market your self online. Well it’s similar to what you do offline. You need to develop a brand, an image, and you need to get your self in front of people. That is what marketing is. No matter how you do it, where you do it, it … (1 comments)
Anyone that is familiar with PPC aka sponsored search, knows the high volume keywords that perform are usually VERY PRICEY!
For years Brokers and agents have spent countless dollars marketing in print. The main mediums being: Local Newspaper's, Real Estate Book's, Post Cards, Flyers, Door Hangers, etc. Their main purpose has been to generate phone calls/contacts from prospective buyers/sellers and most importnatly, keep the agent's name "top of mind". As far as … (1 comments)
Ok got you reading. Of course if you looked at the pictures you knew it was about the FREE word. So how do you use the word FREE in your marketing
This topic may have already been addressed on AR but I thought it may be a good idea to ask for a fresh perspective from fellow AR members...
There has been some discussion in the Active Rain forum about the pros and cons of pay per click (PPC) versus organic searches, whereby your site shows up naturally when certain search terms are entered into various search engines. Click fraud has become a very hot topic in the PPC world, … (4 comments)
TOP RANKNG ON GOOGLE – GUARANTEED!Eye catching title isn’t it?I get emails (and phone calls) all the time from someone or some company proclaiming they can get my site top ranking on Google. I know people that have paid hundreds of dollars for these “services”. Do they have top ranking in … (15 comments)
So we have all heard that in order to get more clients on the net, we need to have high search engine placement. This message has been so pervasive that search engine optimization has now become a multi-million dollar industry. REALTORS® are now spending thousands of dollars trying to increase their … (4 comments)
Bottom line, I know about the relevance of content, content, content! No doubt about it. Not wanting to have all of my eggs in one basket (the content basket) I have been augmenting my rise in the search engines with PPC. Now I am beginning to question the need for continuing … (18 comments)
Increasingly, I'm seeing local real estate sites (including many agents) running contextual advertising via adsense or overture. At least up until recently, even Redfin was running adsense advertising along many of their web pages. This simply confuses me, why advertise for the competition?