content: Go Long-Tail Go! - 02/01/08 05:55 PM
From SEO Diva Stats from the horse's mouth: The average Google query now consists of 4 words 14% of Google click come from paid search - 86% from organic 25% of Google's user queries are unique* Reported by Beu Blog Hmmm, gives long-tail keywords new value. How do you optimize … (13 comments)
content: Duplicate Content Clarification from Google Guru - 02/01/08 10:51 AM
Matt Cutts offers a clarification of duplicate content on his blog this morning. If you have any confusion about that you may want to give it a quick read. Something I have been doing recently is posting my SEO Diva blog posts to Active Rain (it's too hard to provide regular content for … (8 comments)
content: Content Dethroned - 01/30/08 11:44 AM
From SEO Diva Is Content really King? No. Content is important - you bet it is! I always advise clients to have plenty of keyword-rich content on their sites, especially the home page. You must take care of the on-site basics - titles, meta tags, content, H1 tags, alt tags, properly … (14 comments)
content: Writing Content 'As If' - 01/24/08 04:43 PM
When you write content for your blog, web site, or direct mail advertising, from what perspective do you write it? Yours, the person who is already interested in your services, or the person you want to convince? Dr. Jerry Lynch is a Santa Cruz, CA sports psychologist whose techniques have motivated athletic greats. One … (10 comments)
content: Keyword Research: The Basis of All SEO - 01/15/08 08:53 PM
Without proper keyword research, your SEO efforts will be mostly wasted. Keywords are the basis of all the rest of the search engine optimization you will implement, both on and off site. Spend plenty of time on it - don't rush through it. Using them you will build: TitlesMeta descriptionsHeadersContentAlt attributesBulleted listsLinksLink … (8 comments)
content: Don't Read This If You're Not Serious About SEO - 01/11/08 11:31 PM
If you are serious about SEO for your blog or site then you need to have the Google toolbar installed in your browser, whether it's IE or Firefox. With the toolbar you will not only be able to see your page rank, you'll be able to see when Google spidered your site … (16 comments)
content: Real Estate SEO for 2008 - 12/11/07 10:43 PM
This is a rewrite of a blog posting on my SEO Diva blog. During last week's SEO conference in Las Vegas, Matt Cutts - Google guru - mentioned some important areas to concentrate on in 2008. High Quality Content: We all know this, but it's a good reminder that content … (18 comments)
content: Yahoo Algorithm Shift - 11/29/07 01:01 PM
There are reports that Yahoo! has changed its algorithm, placing a higher value on new content, which is in line with Google and MSN. So, again, a blog on your web site will be a boon to your SERPs in all 3 major search engines. Another way of capitalizing on this is … (7 comments)
content: How to See What Google Sees - 11/05/07 09:03 AM
To help you understand what Google (and other search engines) see when they crawl your site, do the following: Download the Google toolbar and install it on your computer. (You don't have to accept any of the other programs.)In the settings, go to Options, More, Even More Buttons, and check Page Rank … (16 comments)
content: Optimize Your Content for Higher Rankings - 10/04/07 09:02 PM
Now that you have the warm, friendly content you wrote for your home page, let's fix it up. (If you haven’t done so, you may want to read my previous post, Real Estate SEO - Tough But Not Impossible.) Divide your copy into paragraphs of no more than 2 or 3 … (8 comments)
content: Real Estate SEO - Tough But Not Impossible - 10/02/07 09:14 PM
It's a tough job ranking well on the search engines when you have a relatively new real estate web site. There are a lot of existing sites that have been there for years and just won't budge off the first page of Google. Even in my job as a search engine … (43 comments)
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