The founder of Pacifica Endeavors LLC, Al Kernek, has been a licensed real estate broker in the state of California since 1978. He has been an active real estate investor, previously co-owned a real estate appraisal company, and has participated in the mortgage loan business as well.
Al also has thirty years of hands-on marketing experience in both Fortune 500 firms and entrepreneurial start-up companies. He has a technical, sales and marketing background. His marketing roles included positions at the Director and Vice-President level with complete responsibility for the launch and management of high-tech products and services. Al holds degrees in mathematics, business management and real estate.
He has extensive marketing experience within the corporate business world, for which he has received numerous awards. This includes the creation of company Websites, managing e-commerce operations, and implementing successful Internet marketing activities. Al has authored two books that translate this experience into beneficial roadmaps for the real estate industry: "Creating E-Mail newsletters - A Practical Guide for the Real Estate Community," and "Put Your Business Online - How to Create and Promote a Successful Low-Cost Website." These helpful guides are guaranteed to save REALTORS hundreds of dollars, assisting you to jump-start or enhance Internet marketing campaigns to boost sales while avoiding frustrating pitfalls. You can buy these off the NAR (bookshelf) site, through Amazon and others, or download them directly by visiting www.renewsletter.com.
Interested in marketing consulting for your business? Visit our sister site, "Small Business Smart Marketing," at www.smallbizsmartmarketing.com.
